How do you make a small car look premium?
That was the challenge facing Ivo Groen, project design director at Peugeot Design, and his team as they collaborated with Citroen and Toyota to develop the 108/C1/Aygo replacement.
To distinguish the XY from lesser 208s are completely unique paint finishes, purple badging, alloy wheels, headlight graphics, a slatted grill and chrome everywhere. It also borrows its wheel arch extensions and skirts with the GTi. It comes together well looking plush and sporty even in the girly Purple Night finish of our car.
One thing is for sure, the 2008's interior is perfectly suited to family life. Its larger dimensions over the 208 mean that seating four stocky adults comfortably is easy with plenty of leg and headroom. The boot is a useful size and shape easily accommodating a couple of buggies and the seats fold completely flat without an annoying step in the floor.
Peugeot has really fallen victim over the years. The 206 GTi was slow, handled like a blamanche and just didn't look or feel sporty. Later came the 206 GTi 180 which was mildly better but still as exciting as a wet weekend. The next real chance for Peugeot came with the 207 GTi which on paper looked good but in reality it was simply too heavy and didn't have enough power. It also lacked agility and had wishy washy steering.
Peugeot has gone all out when it comes to the GTi's chassis. As you would expect there are stiffer, lowered springs and firmer dampers but unusually it also has much wider tracks at both ends for improved stability. How does it all come together? Deliciously. Instantly you can feel that this 208 is much more planted and feels solid under your backside. Its modest kerbweight means that it turns in crisply with little lean and corners like it's on rails rewarding with endless levels of grip and pointy, direct steering. You can also enter corners a silly speeds and the GTi will see you through as it hunkers down and drags you out the other side grinning like a Cheshire cat.
Launched in 1996 the cheeky 106 GTi was Peugeot’s next hot-hatch after the iconic 205 GTi. Based on the same core values of a lightweight body and feisty engine the 106’s normally aspirated 1.6-litre 16v engine produced a very decent 120 bhp. With a kerb weight of just 950 kg it could rocket to 60 mph in just 8.7 seconds and on to a top speed of 128 mph.
Launched in 1990 the Mazda MX5 was a roadster that would capture the hearts of buyers throughout the world which explains why it remained on sale with the same basic design until 2005. It was originally powered by a 118 bhp 1.6-litre then later a 128 bhp 1.8 litre petrol engine. With its front-engined rear wheel drive layout and low kerb weight the little MX5 wasn't particularly quick but it was a joy to drive.
Launched in 1997 the Puma was a very clever little coupe in that it shared a lot with the Fiesta including its chassis and interior but you would never know. That's because it was wrapped in a svelte body that looked sporty, unique and youthful. From the dark feline front lights to the swooping roofline the Puma turned heads from the moment it left the showroom.
Launched in 2000 Mitsubishi’s smallest go-anywhere 4x4 was a rugged little car for those who look for their thrills off the beaten track. Named after Pininfarina who styled the Pinin you would expect a sexy look but unfortunately what you got was a tall, upright design.
If not difficult enough the 2008 faces stiff competition from rivals such as the newly launched Renault Captur and the established Nissan Juke without forgetting Ford's mighty B-max.
To find out if the little crossover is any good we were invited to bustling Birmingham for the UK media launch at the swanky Hotel La Tour. The location was chosen - according to Peugeot - to tie in with their " See the City in a Different Light" marketing campaign. With the opportunity to clamber behind the (small) wheel of various versions across a range of driving environments we were eager to see if it's any good.
Sitting on the same platform as last years 208 supermini the 2008 benefits from the same space efficient design with a cabin that can comfortably seat four stocky adults. Passenger space is a lot more generous in the rear despite sharing the smaller cars 2538 mm wheelbase with plenty of leg, head and elbow room. It wouldn't be too difficult to seat there across the rear bench if necessary.
In our eyes Peugeot have hit the jackpot with the 2008's styling. It's nicely chunky and more butch than the 208 with pronounced arches and raised suspension. The front is dominated by distinctive headlights with Peugeot's corporate grill which will feature on the new 308 soon. The rear is probably the best angle with claw-like wrap around taillights and a roof line that gets considerably taller towards the rear highlighted by the additional trim over the rear doors.
Unsurprisingly the new 2008 drives very much like the car on which it's based offering high levels of refinement and ride comfort to make any journey soothing. It also benefits from the same composed handling but suffers more in the corners with less controlled body roll with a tendency to wallow over larger crests. It's very pleasant if lacking involvement with steering that although direct if too vague.
Our initial drives enabled us to sample the 1.2-litre 3-cylinder petrol engine producing 82 bhp and the popular 1.6 4-cylinder diesel engine offering 115 bhp.
The highlight of the launch event had to be the demonstration of the companies Grip Control system in action that can be specified across the range. Put simply it consists of a switch located in front of the handbrake with various settings for different types of terrain. It controls the traction control system to improve grip levels. In conjunction with the the cars increased ground clearance and under body protection it grants the 2008 access to areas other two-wheel-drive vehicles could only dream of.
To give the system a good testing we took to the indoor ski slope at Snow Dome in Birmingham. We had the opportunity to drive a 2008 without Grip Control which barely made it onto the incline before losing traction completely. With Grip Control fitted and all-weather tyres it was easy to climb the steep slope covered in snow from as little as 2,000 rpm. The system shuffles power between the two driving wheels for optimum progress. Coming down the slope the system enables safe steering even when applying the brakes. At all times whilst driving in the snow the 2008 felt controlled and assured which gives plenty of confidence. Impressive stuff!
The RCZ R concept made its debut at the Paris and Geneva Motorshows and wowed crowds with its more focused styling and performance upgrades.